Wicked Serif
custom typeface
For this project I was really inspired by the multiple villains in the world of Cinema, therefore the name "wicked", the typographic font has really intense serifs, with really strong angles and edges present in each letter. The typeface in it self is structurally simple, being made out of 10 individual modules that can be arranged in numerous different ways, so the entire alphabet from A to Z was essentially created by playing around with different constructions using the different modules.
Boheme Lisboa
*academic project / branding using the "Wicked" custom typeface
The features on the typeface such as its sharp angles, intense serifs, and strong edges, mirroring the striking aesthetics of cinematic villainy.
Make it the perfect candidate to be applied on the branding for a jewellery store.
