THE COLLECTIVE
branding
Project for Lisbon based PR agency, Notable's, micro-influencer department - The Collective.
Visually, the graphic system is built around the idea of an expanding network / small points of influence connecting and amplifying into a larger collective movement. This “propagation” reflects the core logic of the project: micro voices with collective impact, where each creator acts as an active node of dissemination and relevance.
The visual language seeks to balance precision and energy, shaping an identity that feels both organic and strategic / mirroring how influence is built today: distributed, fast-moving, and deeply embedded in culture.
