Eco Porto
branding
This project was the winning submission for Porto's City Council (Câmara do Porto) Environmental Sector (Porto Ambiente) latest initiative.
The briefing focused on the circular economy and the repurposing of several objects and furniture pieces that people no longer desire. Eco Porto was designed to be the place where assigned professionals fix and give these objects a brand new life, assigning them a second chance to be used by people and institutions that could really benefit from them.
The branding is a modern and minimalist approach to the universal recycling symbol, making it three simple "L" shaped arrows that when combined together are able to create different shapes that represent the several objects that you're able to find in the Eco Porto facilities. The gradient used combines blue (the symbolic color of the city) and green (the color associated to sustainability) chromatically summarizing the project's mission.
Learn more about it at ecoporto.pt
Learn more about it at ecoporto.pt
